Fashion and marketing go hand in hand in many ways, whether it is to know the trends of social networks or to keep brands at the forefront of the market. Colors, styles, and fashions are constantly changing and every marketer must be willing to keep up to date with all the fashion concepts in order not to be left behind and dazzle in their daily work with brands.
Here are 10 fashion concepts that every marketer should know in order to be at the forefront.
Styling
This term corresponds to the creation of a look taking into account a concept closely linked to the trend. In this concept, there must be a background message, which is based on a cultural context and manages a range of colors and materials. Designers consider that it is the philosophy behind the design to make it more attractive.
Fashionista
A person who is very passionate about the world of fashion, who uses his or her knowledge and puts it into practice in the way he or she dresses and in his or her own style. This is someone who is always on the cutting edge with the latest trends and shows a constant interest in fashion. If you know a fashionista you’d better consult him about everything related to the world of fashion.
Outfit
This term defines a combination of garments and accessories that correspond to the assembly of a look or outfit created according to a particular occasion. It is a word widely used in social networks, for the creation of content for fashion brands… It is also known as “look”.
Fashion Blogger
It is a person passionate about fashion, who shares their opinions and tips through digital channels, most social networks. Fashion bloggers are contacted by fashion brands to achieve recognition and digital advertising through “voice to voice”. They usually have a high level of engagement with the general public, as it is easy to turn to them for fashion tips and recommendations. Fashion bloggers attend major fashion events and often share their experiences on their digital portals, social networks, and blogs.
Trend
Trend frames an entire fashion concept, including individual behaviors, lifestyles, and social movements. For a marketer it is extremely important to manage this concept and know how to recognize a trend at the moment it is emerging. This will allow brands to act quickly in relation to the trend and to carry out brand actions that take the trend into account.
Style
This corresponds to the personal brand, a set of qualities and characteristics that distinguish a person from others. It is important to recognize this concept in order not to get lost in fashion, but to mark our own authentic style to stand out and be recognized among the rest. Style, for marketing, can help define brand identity, since it involves both visual and communicative elements.
Sensorial Style
This concept was born in 2020 as a way to express a calm, quiet, simple, and minimalist life. It is visually characterized by the use of architectural silhouettes, sophisticated, retro, and futuristic at the same time. Technology brands use this concept a lot to define their visual identity, making use of comfort and strong and energetic colors to communicate with users.
Expedition
This concept is very recent and encompasses a whole style in the fashion world, as it is about preserving and loving the planet and having contact with nature to discover the flora and fauna. It is materialized through tropical and Caribbean prints, which can be seen both in the design in digital channels and in the packaging of products.
Fashion consultant
This concept is often confusing and it is important for a marketer to be clear about it. A fashion consultant anticipates trends and keeps abreast of the styles of the moment. They play an important role in the creation of celebrity styles and in the styling of various advertising campaigns.
Personal Shopper
Unlike a fashion consultant, a personal shopper not only advises the client on how to dress well but also looks for garments and accessories that complement and visibly show off a style. In the marketing world, it is important to find clothes, elements, and accessories that meet the idea of the style and creative concept that a person seeks to convey at a particular event. For further help, tips, and advice about fashion, you may check trustworthy Temu reviews on Sitejabber for further info.
We hope these concepts will help you identify the buzzwords of the moment so that you can stay ahead of the curve and always be up to date with new concepts in the fashion world. As marketers, we cannot afford to be unaware of any of them. Remember that these concepts are often transient, so try to keep an eye on changes and new fashion concepts.
